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Ukrainian media market manifesto
Dear colleagues from all over the world. As media people, we know how much information and misinformation about Ukraine surrounds you right now. We feel that we owe it to share our own experience & proven facts with you, so you can make thoughtful conclusions & pass them on to your media.
- It’s a full-scale war going on in Ukraine right now. Russia tries to decrease the world’s anxiety & condemnation by calling it a “special operation”. But cities all over Ukraine are bombed, thousands of civilians are killed or lost, Russian soldiers invaded our territory.
- Ukraine is a European democratic country with freedom of speech, self-expression, and faith. We can speak different languages and share different views but we are all Ukrainians and we are fighting for our home and freedom.
- There is no more advertising or market competition in Ukraine. We are all united by one goal – save our homeland, our nation, and our culture. All our businesses are now struggling to support the Ukrainian economy & people.
How You, as a part of the media business society, can help us right now:
- Support Ukraine in the media, spread the word about the war, block fakes.
- Launch social campaigns supporting humanitarian initiatives. (https://how-to-help-ukraine-now.super.site/)
- Create viral creatives, let as many people as possible hear our story
- Work with Ukrainian companies and contractors: help us bring more projects to Ukraine
- Employ Ukrainian media specialists. Our country is full of talents. (https://adaid.eu/en/ )
- Stop all kinds of cooperation with the Russian market. Russia is a terrorist, committing war crimes in Europe right now. All companies investing in Russia support terrorism. As people of media, we understand that it’s difficult to exclude such a big market, but in terms of public perception, it is the only right thing to do.
We know that we are not alone, and the media business community all over the globe stands with Ukraine. All kinds of support are highly appreciated. Together we will win!
Sincerely Yours,
Arman Matkulov, Chief Executive Officer, team of RAZOM GROUP
Enver Kikava, Chief Executive Officer, team of Publicis Groupe Ukraine
Kseniya Mykhaylenko, Strategic Director, team of OM OMD Group
Anna Nikolayewa, Digital Media Head, team of Havas Digital Kyiv
Julia Karpushina, CEO, Amplifi Ukraine, team of dentsu Ukraine
Anna Zhukovskaya, Chief Executive Officer Isobar, team of dentsu Ukraine
Svitlana Stepanyuk, CEO, Posterscope Ukraine, dentsu Ukraine
Iryna Balashova, CEO at iProspect Ukraine, team of dentsu Ukraine
Kateryna Dluhovska, Head of marketing, team of Somplo
Viktoriia Pogrebniak, Business Development EMEA, team of hybrid.ai
Nataliia Reznyk De Pirro, DOOH strategic director, team of Prime Group
Tetiana Samoilenko, Country manager for Rakuten Advertising (Viber), Ukraine
Yuri Kopishinskyi, CEO, team of WebPromo
Kyrylo Yezhov, New Business Director, team of Kantar Ukraine
Alexander Breus, Chief Executive Officer, team of Admixer Ukraine
Dmitrii Piskarev, Chief Executive Officer, team of digital agency Netpeak
Ihor Zaichuk, Chief Commercial Officer, team of MEGOGO
Oksana Antonova, Managing Director, Global Images Ukraine / Getty Images Master Delegate
Andrey Yakimchuk, CEO, VPoint
Yaroslav Gulchuk, CEO, ADEUM Ltd
Sergii Denysenko, CEO, MGID
Max Makarenko, Head of Clients Solutions, Google Ukraine
Roman Gushchyk, Programmatic Partner, RTB House Ukraine
Roman Gerashchenko, CEO, Sasquatch Digital
Yurii Gorokhov, CTO Adtelligent Inc.
Svitlana Kalinina, Managing Partner Kwendi Media Audit
Nataliia Kucherenko, Client Service Director, NEOS
Daria Holynska, Client Service Director, Twiga Digital
Hlib Pronenko, partner MOKO digital
Volodymyr Galika, Managing Partner, NGN.agency
Yaroslav Vedmid, CEO, Postmen
Olena Taraday, CEO, ad hoc CMS
Alla Ustymenko, SEO, Adwork
Alexander Demidov, CEO, Sparkle Design
Marina Mazarska, CEO Carat Ukraine
Irina Krivenko, CEO Dentsu Media
Anna Gorkun, CEO Vizeum Ukraine
Oksana Stekhina, CBDO dentsu Ukraine
Vira Slyvinska, Head of Global Business Development, AIR Media-Tech
#StandWithUkraine #stopWar #SupportUkraine