The IAB Ukraine Standards Committee, taking into account the risks associated with the direct or indirect financing of entities associated with the Russian Federation in accordance with Clause 1 of the Resolution of the CMU dated 03.03.2022 No. 187, recommends that all players in the digital industry to take all possible measures to minimize any funding by Ukrainian advertisers of content rights holders of the aggressor country and review the following recommendations when conducting advertising campaigns:
1. Recommendation list #1 for analytics and subsequent removal from advertising campaigns
The list in the channel list #1 tab and subsequent updates is a recommendation for further analysis and application or non-application at the discretion of the agency and the advertiser, is a list of channels that contain probable indications that they may belong to the rights holders of the aggressor country. And we recommend to review and analyze the channels from this list carefully. A list of channels that, by at least one feature (country of registration, contact phone, account, content) or by a number of features, can with a high probability be considered as belonging to Russian content rights holders.
1_Recommendation_list_№1_for_analysis_and_subsequent_extraction
2. The form for informing about a mistakenly switched on channel.
Report mistakenly listed channel
3. Form for submitting a channel for review.
The submitted information on forms 2-3 will be monthly analyzed and updated by the dedicated working group of the committee.
The published list has only a recommendatory and informative nature and is not mandatory for use. IAB Ukraine does not guarantee 100% completeness, accuracy, relevance, reliability of the data specified in the recommendation list. If you find errors or have suggestions, please fill out the appropriate form and your request will be considered and taken into account during the next planned update of the list. The decision to place/not place advertisements on the channels is made exclusively by the agency and the advertiser, and IAB Ukraine does not interfere in any way in economic activity. IAB Ukraine bears no responsibility for material or non-material damage caused in connection with inclusion in/use of these lists.