IAB – a non-profit organization, which develops interactive advertising in Ukraine. Member of the International Association of Interactive Advertising Bureau (IAB), which brings together market participants in interactive advertising of more than 40 countries. Ukraine received an IAB license in January 2018 and unites more than 60 members.
IAB Ukraine counts 72 members.
Structure in Ukraine – Board, 11 committees, 80+ people delegated to working groups and committees.
How do we work:
depending on the needs, that are fixed in the plans of the committees and decisions of the Board by our members
• Board meeting 4 times a year + online
• Committee meetings once a month
• Working meetings of committee leaders if needed, usually twice a month
• Working groups if needed, online + offline
• Organization, project management, pre-publication preparation of documents, correspondence with government agencies and global players, and IAB
• The result of the work is specific document (guide, standard, whitepaper, presentation, publication, etc.)